(branding) (packaging)

Frooz Juice - fresh form on the go

Tasked to create and market a new product, we decided to tackle what was important to young, working adults – health at a convenience. The creators of Frooz Juice knows that time and health are valuable and we believe you do not have to sacrifice one for the other. Frooz Juice solves the problem by providing fresh fruit juice in convenient packaging for you to bring it along with you anywhere, anytime. We're keeping healthy simple. 

 Collaterals include posters, brochures, invitation cards as well as packaging.

Collaterals include posters, brochures, invitation cards as well as packaging.

 Product testings have been done and users have indicated their preference for a curvy bottle as it helps with ease of handling and grip. The unique bottle shape is also targeted at young adults who seek novelty in products they purchase.

Product testings have been done and users have indicated their preference for a curvy bottle as it helps with ease of handling and grip. The unique bottle shape is also targeted at young adults who seek novelty in products they purchase.

 A packaging has been designed for customers who purchase the entire set, which comes with a souvenir of a Frooz Juice shirt. This packaging has been designed to be environmentally-friendly as it is made of recycled materials and is easily recycled again due to it flat structure.

A packaging has been designed for customers who purchase the entire set, which comes with a souvenir of a Frooz Juice shirt. This packaging has been designed to be environmentally-friendly as it is made of recycled materials and is easily recycled again due to it flat structure.

Process

We first found a problem to solve, and tackled it with a product that could solve this said problem. Creating the product was straight-forward, the tough part was designing the packaging that encompasses the product well. We had various design sketches and finally decided on a curvy bottle and simple background that reflects au natural nature of our juice. The creative process took place over a period of 2 weeks and the execution took 1 week to complete.

Logo design | Lum Xinyi
Brochure design | Jacqie T.
Poster design | Jacqie T.
Packaging design | Vanessa Hon, Lum Xinyi, Jacqie T.
Photography | Jacqie T.