Frooz Juice - fresh form on the go
Tasked to create and market a new product, we decided to tackle what was important to young, working adults – health at a convenience. The creators of Frooz Juice knows that time and health are valuable and we believe you do not have to sacrifice one for the other. Frooz Juice solves the problem by providing fresh fruit juice in convenient packaging for you to bring it along with you anywhere, anytime. We're keeping healthy simple.
We first found a problem to solve, and tackled it with a product that could solve this said problem. Creating the product was straight-forward, the tough part was designing the packaging that encompasses the product well. We had various design sketches and finally decided on a curvy bottle and simple background that reflects au natural nature of our juice. The creative process took place over a period of 2 weeks and the execution took 1 week to complete.
Logo design | Lum Xinyi
Brochure design | Jacqie T.
Poster design | Jacqie T.
Packaging design | Vanessa Hon, Lum Xinyi, Jacqie T.
Photography | Jacqie T.